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Social Media for Development (SM4D)

Document Type


Uploaded on

04/01/2015 - 16:07

Uploaded By

Shyan Kirat Rai



Social Media for Development (SM4D)
Social Media is a form of ‘many-to-many communications’ where people connect and communicate dynamically within a flexibly formed scope by inputting and receiving information to and from the Internet. There is no artificial boundary between information and communication tools and includes entities like organizations, products, processes, events and concepts. Social media is a means to encourage contribution and feedback from everyone through voting, comments and sharing of information among the interested communities. It allows the communities to share common interests like political issue, favorite TV show, music, research, etc. by making the use of other sites, resources and people.
Social media can enable value creation, participation and collaboration. But alongside it can also lead to lack of privacy, lost productivity and some alleges, addiction, fraud, abuse which are huge drawbacks. It can be used in disaster communication and management, combating corruption, education, knowledge management, rules and laws.
The recent trend is to use the existing technology for the development of mankind. Social media is one of the trendy and highly popular tools of ICT development. So it’s meaningful use in development would be very much considerable when it has been regarded as a nuisance.
Nepal Administrative Staff College (NASC) has taken an initiative to conduct ICT related training that will be useful to the officers of the Government of Nepal. With evolving time and emerging technology, NASC is organizing ICT training through the Center of Knowledge Management and IT (CKMIT). Social Media is a critical issue that needs to be addressed to get most out of it and the training designed will have a good impact on it.

Overall Aim and Objective
The training aims at developing participants’ knowledge and skills on Social Media and its use for meaningful development. On completion of this training program, the participants will be able to:
• explain Social Media
• describe the proper use of Social Media
• identify the areas where Social Media could be used
• describe the importance of Social Media for change management and development
• identify the areas in policy where Social Media could be addressed
• use Social Media like Facebook, Twitter, Linkedin & Youtube for organizational purpose

The training module has been developed from the Academy Module 11, Social Media for Development by UN-APCICT